Find the idea.
Independent creative studio Documentary / Creative direction / Production / Motion Malaysia
Documentary Storytelling ✦ Creative Direction ✦ Pre-production ✦ Motion & Explainer ✦ Production ✦ Documentary Storytelling ✦ Creative Direction ✦ Pre-production ✦ Motion & Explainer ✦ Production ✦
01 / THE STUDIO
It starts with an idea. Maybe you have a story, maybe a thought, maybe you just know something is worth making.
We help you find the story, set a clear direction, and turn that direction into finished work. Kajituju is an independent creative studio developing ideas, stories and content for brands, businesses and filmmakers.
02 / WHAT WE DO
Three ways to
Hire us for development alone, production alone where it suits, or a project end to end.
A NEW
▶ [ VIDEO A: link needed ]
Creative Content & Digital Solutions
Consistent creative content and digital assets for brands and businesses.
Campaign visuals and ad creatives
Content planning and calendars
Posters and carousels
Websites and landing pages
Discuss this service →
B CORE STRENGTH
▶ [ VIDEO B ]
Creative Development & Pre-production
The thinking before the camera rolls. For agencies, production houses, brands and independent filmmakers.
Concepts, campaign ideas and creative direction
Scriptwriting and copywriting
Documentary research, treatments and interview questions
Moodboards, storyboards and shot lists
Production briefs and creative presentations
Enquire about pre-production →
C
▶ [ VIDEO C ]
Creative Production
Ideas turned into finished work, produced lean and with freelance collaborators when a project needs a bigger team.
Brand films and short documentaries
Mobile filmmaking and photography
Events and behind-the-scenes coverage
Editing and post-production
Discuss this service →
Creative Direction / Pre-production
01
01 Sobaco × Szindore Location · Moodboard · Storyline + 02 The Artifact Collection Product · Storyline · Calendar + 03 Kruel: Made to be Kruel Concept · Storyline · Locations + KRUEL · MARCH 2026 COLLECTION
Made to
Campaign guideline deck, prepared by Kajituju
TITLE 01 / 09
CONCEPT
Not about being cruel.
It is about toughness, strength and accepting the hard side within.
CONCEPT 02 / 09
MOODBOARD Videography references 03 / 09
MOODBOARD Lookbook references 04 / 09
PRODUCT Flat product shots 05 / 09
VIDEO 1 · 30 SECONDS
“Video Reverse”
A slow-motion rewind effect across four locations.
STORYLINE 06 / 09
VIDEO 2 · 1:10
“Made to be Kruel”
Starts in a car and ends on a clean black Kruel logo.
STORYLINE 07 / 09
LOCATIONS
Three places
01 In front of KLCC
02 Pasar Seni
03 Lorong Chow Kit
LOCATIONS 08 / 09
DELIVER · 4 MATERIALS
Two videos, one lookbook,
DELIVERABLES 09 / 09
04 Human Division Storyline · Locations · Product + 05 7 Years in the Game Moodboard · Lookbook · Product + 06 Real Hard. Wear Hard. Concept · Moodboard · Rundown + 07 Jejak Budaya: Silat Gayung Fatani Logline · Structure · Moodboard + DOCUMENTARY · UUM PRODUCTION
Jejak Budaya
Silat Gayung Fatani · Warisan leluhur, nafas bangsa
TITLE 01 / 06
POSTER Premiere 31 August 2025 02 / 06
LOGLINE
From the flower of silat
A 10 to 15 minute documentary on the meaning, history and philosophy of silat in Malay culture.
LOGLINE 03 / 06
STRUCTURE · 10–15 MINUTES
Seven chapters
01 Introduction
02 History and origins
03 Identity and tradition
04 Culture and attire
05 Music and rhythm
06 Silat in the modern world
07 Hope and closing
STRUCTURE · 10–15 MINUTES 04 / 06
MOODBOARD Silat references 05 / 06
SHOOT NIGHT · 23.8.25
Silat club studio
Cheras Baru
SHOOT 06 / 06
08 Paku Payung Concept deck · Script + 09 Heavy Silence Concept · Design · Product +
Campaign direction Sobaco Kruel Jejak Budaya Paku Payung [ confirm your role on each ]
Documentary Storytelling
02
Others
03 · Mixed videos
FEATURED WORK EVENT / WEDDING / BRAND / MORE
[ Project name 01 ]
[ Project name 02 ]
[ Project name 03 ]
[ Project name 04 ]
[ Project name 05 ]
[ Project name 06 ]
[ Project name 01 ]
[ Project name 02 ]
[ Project name 03 ]
[ Project name 04 ]
[ Project name 05 ]
[ Project name 06 ]
▶ [ VIDEO 1: link needed ]
▶ [ VIDEO 2: link needed ]
▶ [ VIDEO 3: link needed ]
▶ [ VIDEO 4: link needed ]
Names and videos are placeholders. Replace with real project names and video links. Get permission before showing weddings or private events.
04 / HOW WE WORK
01
Discover
We learn the story, the audience and the goal.
02
Develop
Treatment, structure and visual direction.
03
Produce
Shoot, record and edit.
04
Deliver
Final files, ready for every platform.
